by Joe Scarpetta | Jan 15, 2021 | Uncategorized
Having the right customer relationship management (CRM) system will help your team and your business no end by streamlining processes and identifying leads as well as managing and storing your customer and lead information. All too often, smaller businesses feel they... 
by Joe Scarpetta | Dec 14, 2020 | Uncategorized
Business Trends 2021 Wow, 2020, just wow! So many changes in the world and very obvious changes to the way in which businesses operate. How long will these changes last? Has the way in which we work changed forever? With so much uncertainty, it’s... 
by Joe Scarpetta | Nov 15, 2020 | Uncategorized
All businesses have a target audience they want to reach, that much is obvious, but why it’s so important as well as how to define your target consumer, may be less so. Whether you’re offering a product or service, as a business owner, you’re going to want to make the... 
by Joe Scarpetta | Nov 5, 2020 | FileMaker 19, Press Release
Forgetting to follow up on a lead is one of the most common problems in the sales process. Businesses that are not using a CRM are finding employees managing follow-ups in email or excel. There is no system or application to ensure that communication with a lead is... 
by Joe Scarpetta | Nov 1, 2020 | Uncategorized
If there’s one thing that can stop a sale dead in its tracks, it’s an objection. There are always going to be reasons your potential customers hold back from purchasing from you, and you can be one step ahead if you figure out these possible objections beforehand and... 
by Joe Scarpetta | Oct 30, 2020 | Uncategorized
On the surface, it may seem counter-intuitive for us to be recommending ‘wasting’ time, when we’re all about the efficiency and productivity in our line of business. But research continues to show that people are far more productive when they take regular breaks and... 
by Joe Scarpetta | Oct 15, 2020 | Uncategorized
Many of us are still unable to venture back to the office, or we’ve come to an agreement to work from home on a temporary to permanent basis. For some, this is fantastic news as working from the comfort of your own home is a gift to more than a few. But, as with... 
by Joe Scarpetta | Oct 1, 2020 | Uncategorized
The concept of sales funnels is nothing new, still surprisingly many organizations either don’t have a clear funnel they adhere to or their funnel simply isn’t working for their specific customer base. We’ve talked before about how important it is to have every member... 
by Joe Scarpetta | Sep 20, 2020 | Uncategorized
A study by economists at the University of Warwick found that happiness led to a 12 percent boost in productivity, while unhappy workers were 10 percent less productive. The research team stated, “We find that human happiness has large and positive... 
by Joe Scarpetta | Sep 10, 2020 | Uncategorized
“Running a small team is easy”- words spoken by many a large team leader. For a team to work symbiotically, it’s not about the numbers, it’s about the actions taken. Sometimes this can be tougher in a smaller team because if one person is MIA there are fewer people to...