Know your audience

Know your audience

All businesses have a target audience they want to reach, that much is obvious, but why it’s so important as well as how to define your target consumer, may be less so. Whether you’re offering a product or service, as a business owner, you’re going to want to make the...
What are your customers’ pain points?

What are your customers’ pain points?

If there’s one thing that can stop a sale dead in its tracks, it’s an objection. There are always going to be reasons your potential customers hold back from purchasing from you, and you can be one step ahead if you figure out these possible objections beforehand and...